Our Masterclass program

Let's face it: Content Management is one of the most important success factors for IT and web projects these days. So we make our big CMS dinosaur the center of our software architecture? That might have worked 10 or 20 years ago, but along came the cloud, which, after all, was an extinction-level event for dinosours, even if not all of them have already noticed.

Today, we have to integrate our CMS with CRMs, ERPs, PIMs, custom code and a bunch of other cloud services. How do we do this, and more importantly, how can we get from where we are to where we need to be?

This is a workshop about software architecture. There will be no code, but we will get technical. The concepts we introduce are universally applicable regardless of which system(s) you use, or plan to use. You don't have to be a software developer to take part in this workshop, everybody who is interested is more than welcome to join.

⁠About the Speaker:

Dipl. Inform. Stefan Priebsch has been programming computers for 40 years and has been an IT consultant for 30 years. He has a university degree in computer science with a minor in economics, is the author of various textbooks, and was an adjunct professor for professional web development at Rosenheim University of Applied Sciences for several years. He gives presentations and keynotes at technology conferences around the world and is the inventor of two patents. As co-founder and principal consultant of The PHP Consulting Company (thePHP.cc), Stefan helps companies successfully develop, modernize and operate software. In his spare time, he plays electric guitar and researches agile home improvement.

In today's digital landscape, delivering personalized experiences at scale is crucial. Join us for a workshop focused on practical strategies and technologies to achieve this. Learn how companies like Personio and Kraft Heinz have used Ninetailed to enhance customer interactions and significantly boost conversion rates. We will explore how to leverage data, composability, and AI to create tailored experiences efficiently. You'll discover a streamlined approach to personalization, from analyzing audience behavior to creating content variants and delivering impactful, personalized interactions across multiple channels. This workshop will equip you with the tools and insights needed to implement personalization at scale effectively. By focusing on real-world applications, you'll leave with actionable strategies to transform your digital offerings and engage customers like never before. Don't miss the chance to learn from industry leaders and take your development skills to the next level!

In this talk, we'll dive into the revolutionary shift from traditional Content Management Systems (CMS) to Digital Experience Platforms (DXP). We'll explore how the demand for personalized experiences, integrated marketing tools, and omnichannel delivery is driving this change. This transition is reshaping the landscape, pushing digital agencies and system integrators to acquire new skills and embrace integrated solutions. We'll delve into the disruptive power of Artificial Intelligence (AI) and low-code platforms, showing how they enhance content creation, personalization, and automation. These technologies are transforming traditional business models, emphasizing efficiency and threatening the core services of digital agencies. A critical part of the discussion will focus on the importance of data management. We'll explain how software categories like Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platforms (CDP), DXP, and eCommerce are merging to create cohesive digital experiences. This integration is essential for solving the EBIT problem facing digital agencies by improving time to value. Join us to understand why embracing these modern technologies is crucial for staying competitive. We'll highlight the importance of efficiency and automation as key factors for success in the evolving content management industry.

⁠About the Speaker:⁠

Dietmar Rietsch is the visionary founder and CEO of Pimcore, an enterprise software platform that revolutionizes data and experience management. With over 15 years of trailblazing leadership at Pimcore, Dietz has passionately pursued a mission to democratize data and experience management, ensuring it is accessible to everyone. Renowned globally as a thought leader and expert in the field, Dietz possesses profound expertise in PIM, MDM, DAM, CDP, and DXP solutions.